Social Media Workshop (Intermediate), 6 August 2016

 In Past Events, Workshops

This Workshop is designed to provide community leaders, who are at the forefront of maintaining racial relations, with the knowledge to use social media platforms to build their online presence. Participants will be led through exercises to:

(a) identify contents that appeal to their target audience;
(b) determine the content mix of their social media pages for maximum engagement;
(c) develop their posting plan;
(d) successfully source for and generate contents (including writing for social media);
(d) promote their contents for maximum reach;
(e) monitor social media chatter to improve content generation; and
(f) manage negative online postings.

Workshop Objectives

  • Use a systematic approach for content planning
  • Apply insights to developing content strategy
  • Create content for social media
  • Publish content generated
  • Promote content on social media
  • Measure content success
  • Learn from best practice

Programme Outline

  • New Media Environment – Understanding Social Media’s role in society
  • Case Study of Successful Community Pages – Discover the elements of successful social media platforms
  • Identifying contents that interest target audience
  • Content Development, Content Mix and Going Viral – Content Development, Content Mix and How to Go Viral. Including how to use racial and religious contents
  • Generating popular contents for social media for maximum reach
  • Monitoring social media chatter to improve content generation – Learn and apply the SCAER Framework for managing negative online mentions

Target Audience
IRCC members and Representatives from Religious Organisations

Event Details

Date: 6 August 2016
Time: 9am to 5pm
Venue: OnePeople.sg (Hall of Trust)
Address: 381 Toa Payoh Lorong 1 Singapore 319758

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