Social Media Workshop, 31 Oct 2015

 In 2015, Past Events, Social Media Workshop

Social Media for Community Relations

The Social Media workshop is a half-day course organised by OnePeople.sg.

Participants will be equipped with the necessary skills and tools to use social media for their community outreach.

Participants will gain a better understanding of the social media landscape, harness the potential of social media tools, and learn crisis communication frameworks in social media.

Objectives of workshop

  • Recognise the opportunities, risks and impact of social media in inter-racial / religious issues
  • Understand the current trends in social Media with for community relations and management
  • Understand the roles, functions and application of social media for community relations and management
  • Understand how and why social media crises occur, and managing them

Workshop Outline:

Understanding the social media landscape

  • Impact & challenges of social media on inter-racial and religious issues
  • Utilising social media engagement for community engagement and crisis management, with an emphasis on Facebook:
    • What is a Facebook Page?
    • Difference between a Facebook Profile and a Facebook Page?
    • Utilising a Facebook page for online engagement.
    • Exploring the features and functions of both Facebook Profiles and Pages.
  • Learning social media response frameworks
  • Case Studies of social media incidents involving inter-racial/religion issues in Singapore e.g. Little India riots, Anton Casey, Amy Cheong

Date: 31 October 2015 (Saturday) 

Lunch: 12PM – 1.30PM (Indulge At Park) 

Time: 12PM – 5.30PM (Registration begins at 1:15PM) 

Venue: Grand Park City Hall 

Room: Canning Room (Level 2) 

10 Coleman St, Singapore 179809 

*Refreshments will be provided during the workshop 

For registration, kindly contact your IRCC coordinator or ashley@www.onepeople.sg at 62533285 or dashini@www.onepeople.sg at 62594116

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