Media Appreciation Workshop for IRCC

The Media Appreciation Workshop for inter-Racial and Religious Confidence Circle (IRCC) members, community leaders, grassroots Leaders, individuals involved in the Community Engagement Programme and spokespersons aims to provide participants with the basic understanding and appreciation of the media environment.

The workshop touches upon how the media operates, why it is important to engage the media and how to get the message across. Upon successful completion of the workshop, participants will be able to understand the current media landscape – both mainstream and new media.

Participants would be able to appreciate the key forms of media engagements and situations, fundamentals of strategic communications and strategies and tactics to gain media mileage. The course will raise awareness of OB-markers and rules of authorisation as well as introduce the various media platforms to participants.

The Media Appreciation Workshop was conducted on 11 July 2009 and 31 Jan 2010 at OnePeople.sg. For more information, kindly contact Venkadasan at DID: 6253 3285 or E-mail: Venkadasan@onepeople.sg