Media Appreciation Workshop
Is the media a friend or a foe? What role does the media play in race relations in Singapore?
That is what the 15 participants from various IRCCs who attended the Media Appreciation Workshop organised by OPSG on 10 September 2011 came to find out.
Led by Mr Viswa Sadasivan, CEO, Strategic Moves Pte Ltd, the engaging workshop gave an overview of the media landscape in Singapore, the impact of New Media on race relations and the do's & don'ts in media engagement.
Media Appreciation Workshop for IRCC
The Media Appreciation Workshop for inter-Racial and Religious Confidence Circle (IRCC) members, community leaders, grassroots Leaders, individuals involved in the Community Engagement Programme and spokespersons aims to provide participants with the basic understanding and appreciation of the media environment.
The workshop touches upon how the media operates, why it is important to engage the media and how to get the message across. Upon successful completion of the workshop, participants will be able to understand the current media landscape – both mainstream and new media.
Participants would be able to appreciate the key forms of media engagements and situations, fundamentals of strategic communications and strategies and tactics to gain media mileage. The course will raise awareness of OB-markers and rules of authorisation as well as introduce the various media platforms to participants.
The Media Appreciation Workshop was conducted on 11 July 2009 and 31 Jan 2010 at OnePeople.sg. For more information, kindly contact Venkadasan at DID: 6253 3285 or E-mail: Venkadasan@onepeople.sg
