Media Appreciation Workshop, 11 June 2016

 In Past Events, Workshops

Media Appreciation Workshop

The Media Appreciation course will provide IRCC members with an overview of basic media handling techniques. These techniques will be useful to spokespersons who have been assigned to talk to the media. At the end of the seminar, participants can expect to demonstrate the skills outlined in the workshop and be poised to deliver their messages with flair and confidence.

 

Workshop Objectives

  • Understanding the Media and its environment
  • Recognise what Journalists want and offer clarify in answers and responses
  • Learn how to manage difficult and sensitive questions on topics with regard to racial and religious harmony
  • Appreciate the dos and don’ts in media management

Program Outline:

  • The Effective Spokesperson
    • Understanding the media landscape
    • How to respond effectively to the media
    • Offer suitable quotes, sound bites, official statements and statistics
    • Manage difficult and sensitive questions on topics with regard to racial and religious harmony
    • Appreciate the dos and don’ts in media management
  • Playing the role of a Media Spokesperson
    • Gathering Information and Preparing your Message
    • Developing trust and credibility
    • Verbal and non-verbal communications
    • Answering Questions

Target Audience
IRCC members and representatives for Religious Organisations

Duration: 1 Day

Event Details

Date: 11 June 2016
Time: 9am to 5pm
Venue: Singapore Media Academy
Address: 30 Merchant Road, #04-13, Riverside Point Singapore 058282


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